The Globe and Mail used Lateral Thinking to help design a new classified section, which led to an increase in ad sales. The Globe and Mail, which has a circulation of nearly one million people, is ca...

NHS Health Authority puts Edward de Bono creative thinking at the heart of community healthcare The Birmingham and Black Country Strategic Health Authority was to co-ordinate a public and professiona...

Motorola used Six Thinking Hats and Lateral Thinking to develop a high-tech, hand-held communications device Motorola is a global leader in communications technologies. Motorola already manufactured ...

Six Thinking Hats in action at STATOIL From Jens Aarup, Training Manager at STATOIL in Norway, who is certified in both Six Thinking Hats and Lateral Thinking Creative Thinking in Practice THE CA...

Well-Known Pharmaceutical Company Uses Lateral Thinking Tools to Power Idea Generation in Kaizen Initiative by de Bono Thinking Systems Distributor, de Bono Consulting Jeffrey Wallk, now Managing Par...

Pittsburgh Plate Glass Company (PPG) used Six Thinking Hats to overcome competing interests and opinions in choosing an alternative business strategy and deciding whether to shut down a plant PPG is ...

GPIC used Direct Attention Thinking Tools to bring up new questions and help them anticipate industry changes. Gulf Petrochemical Industries Co. has been a successful producer of ammonia and methanol...

Hewlett-Packard used Six Thinking Hats and Lateral Thinking to help organize a strategic planning meeting. Hewlett-Packard is a leading global provider of technological solutions to consumers, busine...

3M used Six Thinking Hats to create products for new markets 3M is an 18 billion dollar company that offers an incredibly wide range of products. The firm is an industry leader in such diverse fields...

Boeing used Six Thinking Hats to erase partisan lines between union and management and to thoroughly analyze a challenge and come to a solution. Boeing is the world’s largest producer of commercial j...

Channel 4: Creating New Ideas at the Creativity Laboratory Researchers, Directors and Producers from Channel 4 were trained in a number of Dr. Edward de Bono’s Lateral Thinking Techniques. The sessio...

J.Walter Thompson hits the mark with creative campaign. When J.Walter Thompson’s Ford Focus account team set out to develop a summer ad campaign they were grappling with one of the biggest challenges...