1. Which books should a new reader of de Bono books start with?

Dr. de Bono's advice to newcomers to his work is to begin with:
     The Six Thinking Hats
     Teach Your Child how to Think
     Teach yourself to think
     Serious Creativity

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2. Why is Dr. De Bono listed as one of the 250 persons who made the most significant contribution to humanity?

De Bono's special contribution has been to take the mystical subject of creativity and for the first time in history, to put the subject on a solid basis. While his methods are based on a fundamental understanding of how the brain handles information, de Bono's "powerfully simple" thinking techniques can help you make good decisions, solve problems, challenge assumptions and produce practical improvement in your occupation and in life.

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3. What is Dr. De Bono's Objective?

Simply - Change, ideas and improvement.

Dr. de Bono's work is based on the understanding of the mind as a self-organising system. He focuses on correcting and addressing areas of perception. In the CoRT and DATTTM programmes, he outlines simple and practical tools giving people from all walks of life and all ages a common perceptual language and a framework for effective thinking.

Since the mind is designed to be "brilliantly uncreative," Edward de Bono demonstrates that everybody can learn to become creative. Lateral Thinking sets out simple strategies that become second nature with little practice.

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4. Is there a structure behind Dr. de Bono?

The de Bono trainer network worldwide comprises 952 trainers who are APTT certified. APTT.inc is the Worldwide Certification body based in Des Moines, Iowa, U.S.A. - a company that made the Fortune 500 inc. listing. A list of the world-wide distributors and certified trainers may be viewed at www.aptt.com

In addition, there are several autonomous de Bono organisations set up in various countries, some through grants and others self-funding. A few of these are:
The de Bono Institute Australia
The Edward de Bono Foundation (Ireland)
The Edward de Bono Foundation (Malta)
The Edward de Bono Foundation for Real Thinking (South Africa)
Dr. de Bono also runs the largest curriculum programme for the direct teaching of thinking in schools. He is the Founder of the Cognitive Research Trust - CoRT (1969).

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5. In which countries are his techniques taught?

Malta/ USA/ Canada/ Australia/ Singapore/ Hong Kong/ Japan/ U.K./ Ireland/ Indonesia/ India/ Spain/ Greece/ Belgium/ Cyprus/ Germany/ Argentina/ Brasil/ Israel/ Kuwait/ United Arab Emirates/ Oman/ Brunei/ Venezuela / Bolivia/ Mexico/ New Zealand/ China/ Russia/ Denmark/ The Netherlands/ Norway/ Finland/ Italy/ Portugal/ Philippines/ Sweden/ South Africa/ Romania/ Thailand.

If we have left out your country please contact us on: info@edwarddebono.com

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6. Who are Dr. de Bono's clients?

His instruction in thinking has been sought by many of the leading business corporations in the world:-
IBM, DuPont, Prudential, Siemens, 3M, Electrolux, Shell, Exxon, NTT, Motorola, Nokia, Ericsson, Ford, Ciba-Geigy, Microsoft, AT&T, Saatchi and Saatchi, Playmobil (Malta), Conceptlabs and many more including Nobel prize laureates. Dr. de Bono is invited to lecture in over 57 countries, and to address major international conferences.

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7. Where is Dr. de Bono based?

For the past 30 years, Dr. de Bono has traveled widely, being asked to consult with governments, businesses, education establishments, NGO's, the disabled, gifted sectors, nobel prize winners, schools, prisons, designers, song writers, religious groups, unions, incubators. On average, Dr. de Bono is never in the same place for longer than four days.

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8. Where does Dr. de Bono write his books?

Planes and islands. Edward de Bono is a collector of islands, and enjoys spending a number of days per year on each island. The tranquility offered by these islands is a stark contrast to his daily pace.

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9. What type of person is Dr.de Bono?

Dr. de Bono is modest and sincere. He is 'driven' and is continuously seeking a heightened understanding of thinking processes. This is responsible for the tremendous stamina he has. It is also reflected in the energy that he generates in the people around him. He is uncomplicated and reacts strongly when he feels someone has been treated unjustly. He enjoys seeing the effect of the application of his work with people of all ages. He has a wonderful sense of humour.

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10. What is his personal motto?

" - Not 'what is,' but 'what can be' - "

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11. What information might I not find in an Encyclopaedia listing for Edward de Bono?

Dr. de Bono is the Founder of the International Creative Forum which brings together many of the leading corporations in the world.

He set up the International Creativity Office in New York to help UN member countries generate fresh ideas.

He invented the L-Game, which is said to be the simplest real game ever invented.

He has a star known as "edebono" named after him by the official star naming organisation and has over four million references to his work on the internet.

Dr. de Bono has made two TV series: "de Bono's Thinking Course" for the BBC, and "The Greatest Thinkers" for WDR, Germany and has produced a film - "2040".

The royalties from some of his books are allocated to education and cognitive research programmes.

He has a street named after him in Geraldton, Western Australia, where he was crowned King by popular demand in response to his book: "Why I want to be King of Australia." The Coronation festivities lasted one week.

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