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I Am Right-You Are Wrong : From This to the New Renaissance : From Rock Logic to Water Logic |
| Category: Books Price:
20.50 EUR |
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 In this book Dr. Edward de Bono puts forward a direct challenge to what he calls the rock logic of Western Thinking. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Instead he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organising information system, Dr. de Bono shows that perception is the key to more constructive thinking and the serious creativity of design. |
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